Social urban dating


25-Sep-2016 19:41

A social experiment conducted by URBAN on behalf of Holden Cruze has set out to determine the effect of in-car tensions on new relationships.

Putting hopeful singles to the ultimate road test, the experiment was conceived to test the simple hypothesis: "You don't know someone until you drive with them".

But they also appreciated their date's ability to stay cool and upbeat in the high-pressure context of driving a new vehicle and meeting a new person for the first time.

Only one of the daters - a male passenger - admitted to feeling "freaked out" when his driver had a close call with another vehicle.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.

Tinder is collaborating with an Indian cafe, bar and workspace chain called Social for a new offline brand partnership.

The collaboration will see all Social locations in Delhi NCR, Mumbai and Bangalore integrate some of Tinder’s signature features into their venues, as well introducing themed menus and cocktails.

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Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.One in every ten American adults has used an online dating site or a mobile dating app.Last week, we published an interview with the CEO & co-founder of Woo, Sumesh Menon, who spoke about the potential of the Indian market, and how it has changed over recent years.

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Read the interview here, and find out more about the Tinder event here. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association.

Combining work and play, it’s an urban hangout designed to take you offline while still keeping you connected.



It is natural to want to know as much as you can about your date: his tastes, experiences, career, and hobbies. A little awareness can help ensure that yours won’t be so big as to rule out future dates.… continue reading »


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